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POTTEN
포튼
도자기의 빙렬(氷裂)에서 영감을 받아, 세월이 만든 섬세한 균열의 아름다움을 현대적인 미학으로 재해석했습니다. 겉으로는 미세한 틈이지만, 그 속에는 시간과 이야기가 켜켜이 스며 있어 깊이와 우아함을 전하는 매개체가 됩니다.

Inspired by the natural crackle glaze of ceramics, the design translates the subtle beauty of time worn patterns into a contemporary aesthetic. What once appeared as fragile fissures now becomes a medium for storytelling an expression of depth, history, and quiet elegance.
PROJECT OVERVIEW
01.1 Collectors
01.1 Catalogue Note
02.1 Crazing 빙렬(氷裂)
02.2 Crazing 빙렬(氷裂)
03.1 Wrapping Paper
03.2 Wrapping Paper
03.3 Sticker
03.4 Bag
03.5 Packaging
03.6 Business Card
 CREDITS
Year. 2025
Client. Potten
Work Scope. Strategy & Identity
Category. Crafts
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MORE PROJECT
Brand Identity
Digital Assets
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Brand Identity
Digital Assets
Print Assets
Packaging
Creative Direction
Brand Identity
Digital Assets
Print Assets
Packaging
Website
Photography